Snapchat introduces AI chatbot to mixed reviews

Mixed reactions have greeted Snapchat’s introduction of its own AI chatbot, with some condemning its prominence on the social media platform.

The same technology that is being included into Microsoft’s Bing search engine, OpenAI’s GPT, powers it.

Only paying customers have the ability to deactivate the My AI feature, which is pinned to the top of users’ conversation streams.

Snapchat introduces AI chatbot to mixed reviews

Online criticism has resulted from this, and there is now uncertainty around how the app uses location data.

My AI, which Snap referred to as “an experimental, friendly chatbot,” is capable of giving advise, scheduling trips, and other activities.

However, it acknowledged that the tool might not always be accurate and that its answers “may include biassed, incorrect, harmful, or misleading content”.

Millions of users around the world have access to My AI now after it was initially made available to customers who had paid for it.

Users can access pinning and unpinning capabilities, My AI, and other customization options by purchasing Snapchat+, which costs £3.99 per month in the UK.

According to a Snap spokesman, the “vast majority” of users who had access to My AI early on had been happy with it, and millions of messages were being delivered every day.

“As we work to improve the experience, we appreciate all the input from our enthusiastic community.

Snapchat introduces AI chatbot to mixed reviews


Disgruntled customers in the US “review bombed” the app. According to news outlet Techcrunch, Snapchat received a number of one-star ratings on Apple’s App store.

The reviews, however, have been more circumspect in the UK.

Even if there are negative app store reviews, some of them come from consumers who are upset that they can’t use the feature.

It has received a lot of praise, and UK users are increasingly requesting it to rank football players or identify the top player in the Premier League.

Additionally, Snap has come under fire for not clearly stating whether the chatbot can access sensitive data, such as location information.

Only if you give us permission to reveal your location will Snapchat ever be able to find you.

The company also stated that My AI has been modified to “clarify when it is aware of a Snapchatter’s location, and when it isn’t.”

“Privacy is a foundational value for us – it is critical to our core use case of helping people visually communicate with their friends and family,” the statement read.

“Throughout our app, we attempt to collect the least amount of data possible and to be as open and transparent with our community about how each of our products uses their data.


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